When Taylor reached out to me on LinkedIn I was immediately drawn to her passion: Personal Styling. I had to learn more about her & what motivated her to start her business. I’m excited to have Taylor as a guest on SociallySteph.com to share with YOU more about what she’s created & how she can help you elevate your style ASAP. Head back to the office with a new look.
Read on to get inspired:
What inspired/motivated you to start your business?
My motivation to start my business was based off of a childhood trauma. I grew up in a single-parent household. My Mother’s a nurse and my Father’s a factory worker, so we didn’t have much money growing up. I moved out of my Mom’s to my Dad’s on my 18th birthday & that decision equaled leaving my half-brother behind. This left me with a broken heart. His situation was worse than mine & he didn’t have help with food or clothes like I did. Since then I vowed to never leave another person behind. I do that through my styling services.
Who do you service and why?
I service entrepreneurs & speakers, both male and female. I chose this niche because I noticed a giant hole in the market. There’s no one serving these individuals. Another big reason is because I consider myself in the same bracket of people & essentially I want to serve my people.
What does style mean to you?
Style to me is personality. My style describes my personality. I wear it on my body like armor because it gives me the confidence I need to conquer my day, my week, & my life.
How does style make an impact on someone in their life or business?
Style is different for everyone. Once I found my style, I was a whole new person & gained self-esteem & confidence which in turn gave me the courage to start my business. For others, style could be their brand, their armor (like me) or anything they want it to be. It can benefit them more if they use it to their advantage like when you dress nice for a job interview, you feel confident so you nail the interview, right?! Style can give you confidence if that’s something you’re lacking.
What’s important when it comes to style?
Comfort & fit are the two most common goals when it comes to style. You don’t want to buy a bunch of clothes that are so uncomfortable that you want to take them off immediately. You also don’t want clothes that don’t fit you properly because then you’ll never wear them & again that’s wasted money & time you could have spent buying the right thing. OR if you have a personal stylist/personal shopper, like me, then you don’t have to worry about it! You can pay them to do the shopping FOR YOU as they will have your preferences & measurements & you now have more time to spend with family or build your empire.
What’s the greatest pain point you solve for clients?
TIME. Entrepreneurs & speakers are constantly traveling, in meetings, working on projects, etc and they don’t have time to shop for themselves. My client Shay Rowbottom is a great example, she has no time & hates shopping anyway. Does this sound like you, too?
What helped you gain business since starting?
I started my business in November 2019 so it’s still fairly new. However, having the courage & belief in myself to make my dreams reality is what has helped me the most. If I didn’t flip my mindset I would have never started my own business & lived the life I truly desired.
How do you leverage social media?
I use LinkedIn as my main platform to connect with & gain clients since my target audience is there. Facebook groups to find potential clients. Instagram, Twitter & YouTube are helpful sometimes, but not nearly as much.
What social media platform has helped you the most in business?
LinkedIn, hands down.
What advice would you give to someone looking to own their style?
If you’re looking to own your style you have to be open minded & not give a f*ck what others think because it is most important to be yourself & not who society wants you to be. This includes your appearance, the only people that look like a barbie doll are those that can afford botox. Style can help you love yourself like it did for me & is part of my why. My mission is to help thousands of others gain their confidence through clothing!
Tell us about virtual styling.
Virtual Styling is fairly new to the market & each one is different. There are two main types of virtual styling – there is the stitch-fix way & then there is the freelance way. I have worked in both. I prefer freelance simply because I really get to know my clients on a deeper level, I don’t just provide them with outfits & say ‘good luck!’I run my business using a 3-4 step process, the first step is a discovery call, we have to have chemistry or some sort of connection for the relationship to work, during this meeting we discuss their answers to a style questionnaire that they receive via email after scheduling a meeting.The second step is the review of the lookbook. This generally occurs between 3 days & week depending on the clients schedule, it takes me 2-3 days max to put the lookbook together. During this meeting we discuss the lookbook to be approved for purchase of the clothing or just the lookbook. We will also discuss if there needs to be any changes to the lookbook, which if there are, that will equal the 4th step as the third step is meant for invoicing, & tracking of the shipments. The 4th step is the final review of the lookbook after changes.
What’s been the most challenging part of running your business thus far?
MYSELF. What I mean by that is that I have been in the ’employee/closed mindset’ & I have been working towards the ‘growth mindset.’ I’ve allowed myself to get in my own way & sabotage my own success. Why? Probably because I dream big & want a life of luxury & I haven’t been considering myself worthy of that success & life. Until I do, I will not be successful.
What’s your favorite inspirational quote you believe in?
“You are allowed to be both a masterpiece & a work in progress, simultaneously”Sophia Bush
“A girl should be two things in life, who & what she wants to be”COCO CHANEL
Any suggestions to our readers on books, podcasts, resources, social media accounts that help you become better?
OMG YES. My client Shay has her own podcast that she just launched so check her out! Sophia Bush’s “Work in Progress” podcast. Books: “What to say when you talk to yourself” by Shad Helmstetter”Transurfing in 78 days, A practical course in creating your own reality” by Vedim Zeland. “Girl Wash Your Face” by Rachel Hollis. Build An Empire” by Elena Cardone” Think and Grow Rich” by Napoleon Hill “Unfuck Yourself” by Gary John Bishop
If I could give anyone helpful advice, it would be to ASK FOR HELP. So many people are afraid to ask for what they want but the universe will provide what you ask it to if you have the courage to JUST ASK. Are you afraid to drive? No? Riddle me this then, if you’re not afraid to drive one of the most fatal things on the planet, then why are you afraid to make your dreams reality?
All I know is after personally speaking to Taylor for over an hour I can’t wait to have her help me put together a styled look for my next shoot. I have a bonus offer for you if this is something you need help with use code SOCIALLYSTEPH for 10% off your service with Taylor.