I am so excited to post this right now on SociallySteph.com, you have no idea. Being someone who looooves fitness, fashion, art & inspirational messages this is so exciting & I am so honored to share with you all what Becca has created. She is lighting up the fitness world one pair of leggings at a time. See for yourself here, but come back to read this awesome interview with Becca Heringer, founder of The Cosmic Project.
How did you start with the Cosmic Project. Where did you get the name from?
My brand started all from a passion of creating art for my friends and family. The name came about because I think of “cosmic” as something vast and imaginative. I added “project” because, quite literally, I work on many projects/commissions for different clients. I wanted to represent my brand uniquely, and at the same time, ensure I wasn’t attaching myself to any particular medium or product.
Why fitness/yoga apparel?
I was playing with a bunch of my prints and every time, the product that looked best and also caught my eye, were these yoga sets. They also were something that I felt people could wear everywhere – not just to a yoga class – a practical, fashionable outfit that can be mixed and matched. I love the feedback I now get. People feel bold, but also so comfortable when they’re in my sets. Once I focused mostly on the activewear, my niche naturally followed – the wellness world.
What was the process like starting an apparel line?
To map it out…
1. Starts with some sort of inspiration
2. Sketches, Sketches and more Sketches
3. Bringing the sketches to life on samples
4. Ordering Samples
5. Photographing the sets
6. Posting on Instagram and my website for the world to see!
What was your biggest challenge you faced when starting?
Figuring out what I wanted to really focus on. I was putting my prints on a bunch of different products and my website/instagram was becoming quite crowded. I’ve found that honing in to specific content leads to brand recognition and ultimately, a more targeted following.
What or who motivated you to keep going?
My twin sister. She has supported me since the very beginning, when I didn’t even have a clear vision of what The Cosmic Project even was. She always reminds me of why I started this in the first place – because I genuinely love to see people wearing my art. There’s nothing better than people tagging me in the yoga sets, looking confident and standing out.
What does success mean to you?
Being able to make a career out of my passion. And not designing based on what is trendy or “in”. I think success is staying true to yourself, your art, and your vision.
What would a dream opportunity or collaboration look like for you?
My dream collaboration actually just became a reality! It’s with Mel from Headstands and Heels. She’s a wellness blogger and incredible yoga teacher. She really helped with exposure in the wellness space and has taught me so much about running a business. She’s extremely creative, very organized, and super genuine.
How has social media impacted your business from launch to now?
People can see my artwork wherever they are and whenever they want to. I’ve reached such a wide audience that I would never have had the ability to reach without this social media platform. I also get to share my art process, which I love to do, because it shows people that what I’m designing starts small and becomes something so much bigger.
Who are 3 people on Instagram who inspire you?
- Eva Chen
- Arielle Charnas (Something Navy)
- Danielle Bernstein (We Wore What)
What social media channel do you see giving you the greatest results? And why do you think that is?
I would say Instagram. Since my brand is very visual, pictures and videos are the best way to get out my message and show what my brand is all about. My customers love seeing my sets on different bodies and in different parts of the world!
What are 2-3 things you had no clue about since starting your entrepreneurial journey. Anything shocking?
Marketing your brand is key! You can’t just put leggings on a hanger and say “this is what I’ve created”. The creation goes beyond that. It’s about showing the leggings in an active setting. On the go. In different locations. In exciting places. I want people to see the sets on my Instagram and see themselves in the sets.
Collaboration over competition. I love being inspired by such talented artists, designers, entrepreneurs, etc. When you’re open to other suggestions and you morph ideas into one, magical things can happen.
Success doesn’t happen overnight! Stick with it.
You’re a quote junkie like me so I have to ask, What’s a quote you love or live by daily?
“In order to be irreplaceable one must always be different.” – Coco Chanel
What advice would you give someone who is looking to start an idea or passion?
Just go for it. And do NOT give up. Practice makes perfect. You need to really work hard, believe in yourself, and surround yourself with people who encourage you along the way.
One thing that stood out to me is that the Cosmic Project helps to bring creativity into your interior and exterior world. Colorful products brought to life — made by Becca, for you! I’ll leave you with one more inspiring note from Becca herself: “Just remember; the world is your canvas.”
Right on, Becca! Your world is yours to create & I love meeting other change makers & creators who are setting out on a path they love while inspiring others to do the very same. The future is BRIGHT✨. As always if you LOVED this post share it with your friends & let’s have ourselves a great week ahead. Stay connected with me on all socials @SOCIALLYSTEPH.