Flavor. Quality. Healthy. These are our top three priorities when producing our beef. Sounds good to me! What do you think? If you’re a health conscious & wellness driven individual you’ll want to learn more about this. Let’s dive in to my conversation with Founder, Gabrielle Crumley, as we go into depth on how Beef Box started & why you should seriously give it a try, yourself.
What was the inspiration of driving factor behind your mission of, “changing the way people buy beef?”
Right now most people don’t know where their beef comes from. They go down to their local supermarket or butcher and purchase what is available, that beef could be from cattle raised from another country like Brazil or Nambia because of the lack of country of origin labeling requirements we don’t know. At Beef Box we’re trying to help people reconnect with their food by knowing where it comes from, how it was raised, and the fact that it never leaves our ranch allows our customers to feel confident knowing exactly where their beef is from.
What inspired or motivated you to start Beef Box?
When we started our cattle ranch we quickly found trying to support the herd through the traditional marketing methods of selling weaned calves to finishers was never going to work. We started selling our beef locally allowing people to order a 1/2 or whole beef. However, I spoke to so many people who wanted to purchase from us but didn’t have enough freezer space, or enough cash to purchase a 1/2 cow all at once. So I started thinking about how I could solve those problems, and that is where I came up with the idea of Beef Box.
What was the most challenging part of starting the process?
The most challenging part was finding a USDA certified butcher near us that could process our beef. We ended up finding one 2.5 hours away that we were able to get our first group processed at so we could get started.
What are the main things you’ve learned so far in your entrepreneurial journey?
Always stay adaptable.
Business is constantly changing, the best thing you can do is stay flexible and adapt with the changes.
Build a relationship with your customers whenever you can. A personal touch speaks volumes.
Be patient. Growing a business takes time, don’t give up because the launch didn’t go as you hoped. If you believe in what you are doing just keep going it will work in time.
When things get tough, what’s your best advice for someone reading?
Be patient. Tough times are just a season, it will pass, everything will be ok, just keep doing the small things you know you need to do to continue to grow your business.
When it comes to marketing Beef Box what is your current strategy?
We currently utilize social media and our email list to connect with our customers. Our strategy is to gain customers through education, and transparency. The more we can help teach people about what we do, why we do it, and share with them what we are doing the more we can help people connect back to the food they consume.
Has social media helped or impacted your business in a positive way?
In the times of our current economy and with a pandemic, what has changed for your business? What advice would you give someone in the food industry or businesses in your similar space?
Yes, the pandemic did initially help our business quiet a bit. With stores running out of food people were looking for alternatives which is where we came in. I would say, work to keep your products in stock, get creative and do what you can to provide remote delivery. Now more than ever people want to know where their food comes from and if they can get it shipped directly to them that’s even better! 11. What have you had to shift or change in your current business with all that’s happening in our world? We didn’t have to shift much honestly, when everything hit our sales significantly increased. We have had to switch shipping companies because of the delays in shipping from COVID-19 but besides that we didn’t have to do much.
Why should someone choose your product over something else in the store?
The main reason is because when they buy from us they know exactly where the meat was raised. We keep detailed records about everything that happened during that steers life so we can ensure our customers our meat is antibiotic and hormone-free, and humanely raised. We have a small cattle herd, which means no animal gets overlooked. We make sure each one is well taken care of and lives the best life possible.
What differentiates you from every other competitor or standard beef supplier? Let’s talk health benefits!
Our beef is 100% grass-fed and finished which means our beef is leaner, has more flavor, and is higher in key nutrients, including antioxidants, vitamins, and beneficial fats that have been tied to improved immunity and anti-inflammation benefits.
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