Author: Socially Steph

I was fortunate enough to attend Women EmpowerX in Fort Lauderdale, FL and I am super impressed by the impact it’s made on me already. For starters, Women EmpowerX is a premier event for Female Leaders, Entrepreneurs & Executives. Founded on the values of collaboration over competition and created by Alexa Carlin.  

Alexa Carlin is a nationally renowned public speaker, Founder & CEO of Women Empower X (WEX), and Creator of BeAPublicSpeaker.com. Alexa Founded the Women Empower X in 2016 after noticing a need for a national event to connect like-minded women who are passionate about making a difference in the world.

This event brings together the most powerful and inspiring women with a focus on providing the knowledge, tools and community to help take their business and life to the next level. At WEX you’ll be able to learn from industry experts, network with entrepreneurs and change-makers, discover tools to grow your business, and feel empowered to create a positive change.

From personal experience I am feeling so grateful to have met such amazing women who shared with me all different paths & stories they have created. In this blog post I want to share a few inspirational words & takeaways I took from my day at #WEXFTL. Follow @SociallySteph on Twitter to capture it all in real-time.

Alexa Carlin & Socially Steph finally meet offline!

Words of Wisdom from #WEXFTL:

“Entrepreneurs make something out of nothing.”

“Follow your JOY when you’re creating your brand or business. That’s where you will excel.”

“Fear stands for FALSE EVIDENCE APPEARING REAL.”

“If you walk, talk & act like everyone else, you will not stand out!”

“Focus on a message you can consistently communicate.”

“One idea. One connection. One action step” – Alexa Carlin

“Follow your JOY when you’re creating your brand or business. That’s where you will excel.”

“If people reject you it means they’re not your people. Recognize you’re not here for everyone & that’s OK!”

Catch more of this on @SOCIALLYSTEPH

Leave your favorite piece of wisdom in the comments & take one with you into your business or life this week.

Birthday’s are special, but so is every day. 🙏I have never been one to be a birthday b*tch 😂, but for my 30th I definitely wanted to spend time somewhere that brought me joy. I was in between Maine, Nashville & Denver. Well, if you truly know me, I love Colorado!! The air is so fresh and you automatically feel 10X healthier first step onto the grounds being surrounded by nothing but nature vibes. It’s my happy place, for sure.

At Mount Galbraith in Golden Colorado✌️❤️🏔

So, my husband completely surprised me with a trip to Cherry Creek. We stayed at the brand new beautiful Jacquard Hotel which is an Autograph Collection® hotel located in the heart of Denver’s iconic Cherry Creek District. We couldn’t have selected a better hotel for our long weekend trip. Everything was very elegant, clean & impeccable service. I was actually obsessed with the cute coffee bar in your room with vintage glasses and Nespresso every morning, perfection. Plus, steps outside of the hotel were beautiful boutiques, galleries, and restaurants so you don’t even necessarily need to go anywhere. Downtown Denver is only minutes away—and the Rocky Mountains just beyond the city. YAAASS! Are you planning your trip as you read this?? Oh, and did I mention the rooftop pool … now you’re sold! After our long hikes and zip lining we loved having the pool & hot tub to relax before dinner. Seriously, could this have been set up any more perfectly, I think not.

Roof top pool! Photo credit: @jacquardhotel on Instagram

We did rent a Jeep, because why not?! We’re in Colorado and a Jeep just makes you feel like you’re doing it all right. Am I right?? We only rented a car because we had planned to explore other areas of Colorado.

On our way to see Josh Groban 💫 at Red Rocks Amphitheater!

With all that being said here are my top recommendations we loved from this travel experience & you may love it, too:

  • Try zip lining! I highly recommend this place & the people make it 10X more fun. Check out Denver Adventures.
  • Stay at the Jacquard Hotel because it’s fantastic & I wouldn’t steer you wrong because I love simple, but also luxury things. THIS IS IT!
  • Eat at: Hillstone Denver (crab cake salad is omg delicious) , Little Man Ice cream is a must (Salted Oreo is bomb.com) , True Food Kitchen (super healthy & great!) , Machete for authentic tacos, Beast & Bottle for the amazing gnocchi, Sweet Bloom for a cappuccino & Culture Meat and Cheese for an amazing sandwich. 10/10 (See all this @sociallysteph, Instagram Stories highlight)
Little Man Ice cream 🍦 BEST EVER!
  • Red Rocks Ampitheater for a concert, Josh Groban was beyond amazing. Read more here on that.
  • Hike! Realization Point in Boulder was my favorite hike. Just don’t get lost.
  • Explore RiNo if you’re super into art walls and inspired by creativity! Another “If you know me thing” but I am super obsessed with wall art, something about it just screams LIFE to me! I believe it should be everywhere because it brings such joy and beauty to the world.
Wall art in RiNo 🎨
Just me being me.
Caught being artsy.
Loved this. 💕

That’s my take on Denver! My favorite birthday celebration yet. I am dreaming of when I can go back and loved every minute we spent in this luxurious place. Thanks for reading & let me know in the comments if you’re considering going. 😘 As always, stay connected with me @SOCIALLYSTEPH on all socials. Mostly on the gram!

When Sam asked if she could interview me it was a hard YAAASSS! I realized how valuable the questions she asked me are & I’ve always felt interviews were a great source of knowledge. There is so much opportunity in this world to constantly be learning and improving upon, nothing is ever perfect, but that’s the beauty of the entrepreneurial journey. Love the awesome questions she asked me here on how I started Socially Steph LLC. Keep reading … 😃

Q: When did you “discover” your love for social media for brand building?

STEPH: In college, I was working front desk for The Dailey Method in my city and they always asked for my suggestions on their social media marketing. Along with many other businesses always picked my brain on this. My parents have owned businesses from car washes to restaurants to a beauty salon & I always enjoyed helping my family with their own branding & social media management. I have always had an eye for creative & it’s something that lights me up. I have a ton of fun in this space which is why I love it. Having fun in what you do is super important to me.

Q: What led up to the creation of Socially Steph? (past jobs, etc)

STEPH: Socially Steph came about in 2017 when I was working in corporate land & desired to be more creative. I wanted to start writing more and creating things I love. I also enjoyed interviewing people who started something they love and empowering others to do the same. I felt the name really resonated with what I was creating being more social with brands, businesses and people. My career path had also been deeply rooted in the social media space for 9 years. The name just felt like me and that’s the best route to go when branding yourself, in my opinion. It has to come from your heart and always be genuine.

I had dreamed of meshing what I love into a career but I never found the right company and one day it hit me that I could create my own company and be in a space that helps me to thrive 💫 vs. drag me down. 

After I up and quit my 9-5 a month later, I took an opportunity to present myself at a real estate agency and I was being called “Socially Steph” on the microphone across the company … I actually started laughing out loud because I didn’t think anyone would take me as “Socially Steph” serious, but they loved it!! The presentation went great and I got my first client off the bat. That same Monday evening I went to teach my group fitness class and found out my Grandpa was in extremely bad shape, he ended up passing away right in front of my very eyes & holding my hand till his last breath. This moment was life changing for me. Never had I experienced death and how could this be? My business was born the same day my grandpa passed away. I was extremely overwhelmed. He left me with this in which I carry with me daily,

“Whatever you put your energy into you’ll be successful.”

Energy is in everything we do and it’s the first thing that introduces you before you even speak a word. I believe it’s super important in all aspects of our life and career.

Q: While you were working in corporate America, you also taught group fitness classes. How has fitness played a role in your life? This seems like maybe the first “step” into entrepreneurship for you…

STEPH: YESSSS!!!! I have been teaching fitness also since 2010. When I left my job I actually launched both ELEV8 my group fitness class & Socially Steph LLC and ironically they both made the same amount in month one. ELEV8 is a group training class comprised of cardio, strength, yoga & meditation. The one thing I felt challenged with was not having a focus.

Once I took a trip to New York it kinda hit me that I needed to choose my career right now around the lifestyle I wanted. My dreams of owning a fitness studio started to fade and exploring Socially Steph became more interesting to me. I enjoyed that I can still get my work done and be anywhere in the world. I love to be able to see new things and travel so at this point in my life I didn’t want the overhead of a studio to hold me down in one location.  

Q: Can you talk more about the process of creating your own group fitness program?

STEPH: The process was simple. I have a strong background in gymnastics starting at age 3 and many years of hardcore training. In HS I decided to move into dance & then I actually trained for a fitness competition. Fitness has always been a huge part of who I am. When I attended College at Elmhurst College I also received my 200 hour RYT from Corepower. After accepting a group fitness position with La Fitness I realized I really had my own sequence I created.

From there I was gaining a small following of women and they had been asking me to teach more and more I felt the only thing that made sense was to rent a space and provide more opportunity for them to take class with me. So I tried that whole thing. I wouldn’t say it failed, but I just didn’t have the focus or time to execute it like I would. I did decide to put that on hold and focus on Socially Steph LLC. I’ve thought of other ways in which that part of my life or business can come to life in the future. But, we can’t do it all at the same time.  

Q: What were the fears in taking that leap of quitting your corporate job?

STEPH: Losing my insurance was on my mind, a steady income and that’s about it. I didn’t see it as losing much because I don’t want to life my life with regrets of not trying. I had all the confidence in knowing I can create something greater or bigger, but it’s a scary move to make. You’re placing all bets on yourself and its’ only you day in and day out. Before I really took the dive I was still jumping on phone calls with recruiters and that brought even more clarity that I really wanted to start my own businesses. All of my experiences have really been a huge blessing for me in my life and my energy has constantly led me into the right direction.

Q: What are some of the things you thought would be different than they actually are in this new entrepreneurship journey? Reality vs. Expectation?

STEPH: You have to be driven, disciplined, willing to learn and it’s important to always tap into your intuition. I expected this to be challenging, but I didn’t expect how mentally draining it can all be and the amount of hats you have to wear was many more than I ever thought. I didn’t take a business class, I just dove in. It’s a lot of self teaching and learning that it’s okay to ask for help is a good reminder for anyone.

Q: How do you disconnect from social media..do you find it necessary?

STEPH: Oh yes, it’s extremely important to find balance with technology and social media. I find the more and more it grows we need more education for ways in which you need to take action in your own life. It starts with awareness and knowing when it’s actually consuming too much of your life and wrecking havoc more than making you happy. It’s super hard for me being in the social media space, but I have learned that no matter what business you’re in – health is the real wealth. So knowing when you’ve crossed that line and it’s affecting your sleep or body has become so apparent. 

Q: What are some of your best social media tips for anyone trying to build their brand? I know you talk a lot about not stressing over the follower count and I LOVE that.

STEPH: Be yourself, use the space to connect vs trying to gain the wrong attention or mass followers (don’t buy your followers because there’s absolutely no ROI in that.) I really stress the importance to my own clients about why we’re on social media which is mainly to build exposure, build strong connections, communicate, share educational and valuable information, and grow a community; which would take years to do if you stood outside right now on the street yelling at people about your service. It’s an extremely important tool you can be leveraging right now if done right.

 Q: What is the best piece of advice you can give to the STRONGirl community?

STEPH: Do what lights you up in life & shine bright! Surround yourself with good energy and trust yourself, you know more than you think! The key to getting ahead is getting started. Let’s do more things we love ❤️. That’s it peeps!

Hey, so there you have it! Awesome questions by Sam & I hope you enjoyed the Q&A. Let me know in the comments what stood out or what resonated with you. I’d love to hear from you.

🌈 Outdoor work outs here would be fun EVERYDAY✨ Something I have been committed to improving is 👉🏼MOVING MORE! 👈🏼 Especially because my work requires so much desk time, if you’re reading this and raising your hand ✋🏼high like, MEEE TOO!! You’re not alone. Walking is something that always helps to clear my mind or inspire thought.


Today I was thinking how important it is to surround yourself with people that uplift you. You should think about the people you’re spending time with the same way you think about what you eat and how you’re exercising. This is so important to note because the people in your life can either INSPIRE you or DRAIN you – and the choice is yours on what you allow. Finding people who can help build you up or brighten your EVERYDAY is not always easy to come by & sometimes you really do have to be your own cheerleader. 📣 I still struggle with this every single day!!

Surrounding yourself with good energy, ambition, positivity and laughter, all makes a big difference in your life. You’ll be less stressed and find more joy in daily things. The energy we have each day is so precious!!

Remember, we tend to absorb the actions of those we spend a lot of time with. It is no doubt that by constantly being around impactful and bright souls, you too will shine bright! ☀️

👖: @Aerie
Tank: Alo Yoga

Hey guys! It’s ya girl, Steph. Today I want to discuss a few do’s and dont’s on social media since I know it can be tough to figure this space out. This is going to be a simple to read post. Feel free to add some of your own in the comment section. Here we go, let’s talk about what we don’t want to do first:

DONT 💥

  1. Don’t try to copy someone else whose been successful on social media to this point. These platforms are changing and being optimized constantly so what works for one person may not work for YOU. Be careful who you try to emulate & just BE YOURSELF✨
  2. Don’t think companies are going to continue to value the LIKES of your content. They want real, focused engagement with REAL conversation happening. Often times we forget that many people are simply buying their comments & likes which doesn’t lead to actual results or success.
  3. Don’t think you as an influencer are better than anyone else. You’re not the shit if you have a ton of followers.
  4. Don’t think just sharing photos and videos of what you are or what you have is the key 🔑 to success. You can’t monetize on this alone. Teach people something. BRING VALUE. What makes you relatable?
  5. Don’t try to please everyone!! You are not going to be able to convince people who don’t like you to LOVE 💕 you. Focus on the % of people who love what you’re about. 
  6. Don’t over saturate yourself with ads & campaigns — people will tune you out. Organic marketing & being authentic is again, KEY!

DO 💥

  1. Do understand that REAL influence is targeted influence. 
  2. Do more storytelling!! 
  3. Do be authentic always!! You know I always promote being REAL and showing up as you are, I can’t stress it enough. 🤜🏼🤛🏼
  4. Do think of Instagram posts as the “polished product” and think of Stories as the “BTS/ reality or day-to-day” content to share.
  5. Do always imagine your audience asking, “what else you got??” EDUCATE! 
  6. Do explore what works for you by TAKING ACTION and trying out new tools, platforms, or ways in which you can differentiate yourself.

At the end of the day, I promise being yourself will be the greatest path to take. It’s easy to get consumed in what others are doing, achieving, saying or creating, but it’s more important for you to focus on what you can bring to someone. What do you think? 💭 If you’d add anything I’d love to hear from you.

XO 😘 Stay social,

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