Launching Your Own Fitness Brand With AK

Amanda Kloots is an Ohio native, former Broadway dancer, Radio City Rockette and now celebrity trainer, she will have you smiling through every workout and it surely shows if you follow her on Instagram.

Amanda developed the jump rope method after years of trying different ways to stay in killer shape. She fell in love with the jump rope after discovering it’s the quickest, most effective way to get a full body workout, and spent years creating ways to use it for more than just jumping. It’s the ultimate prop to have with you at any time, on any trip, on any day.

Amanda’s classes are a mix of dance and cross training with special attention on form and details to create a unique, fun workout that will have you drenched in sweat in minutes! She teaches three formats in her class schedule, The Rope, The Body and The Dance. Let’s learn more:

Can you tell us about why you decided to launch your brand and what was the motivation behind it?

I launched my brand after realizing that I needed to take control over my life.  After performing for 16 years and having other people decide when I could work and for how long I got tired of the ups and downs.  I had also just gone through a divorce so a much needed plan to do something for myself was needed!

what do you love most about your job?

The best part of my job is teaching!  I love one on ones but I also love a big class.  Seeing people smile and want to work hard is so rewarding!

What’s one quote that’s always stuck with you?

Be strong and very courageous for the Lord your God is with you wherever you go.

Your #1 fitness tip… go!

When you workout go as hard as you can. Focus on your mind to body connection and really try hard!

What do you love most about being in the fitness industry?

It brings joy to people!  You feel better after you workout and that is important!  People need an outlet for stress and a place that makes them happy.

Anything new and exciting coming up?

I have my signature jump rope coming out in March!  The AK! Jump Rope!

we have to know: which do you like more Strength or cardio?


How have you used social media to leverage your brand/business goals?

Social media is how I connect to my fans and let them know about anything going on with my classes.

Since you love Instagram, who are three brands/people you find inspirational?

I love following Sakara Life, Bandier and Song of Style!

speaking of apps, Top three apps you use are??

Apps…  ha I’m boring.  Instagram, Venmo, and Spotify!

What advice would you give someone just starting their fitness account?

My best advice would be to stay true to who you are and do not compare yourself to anyone else.  BE YOU!

I have enjoyed seeing Amanda’s success through her Instagram and I’m so excited to see her grow even more. Hopefully, one day I can take her classes in NYC, too. It’s on my list.

Stay Connected:

Website  / Instagram